Key Takeaways:
- Boston-based startup developing robotic manicure machines has secured $23.5 million in funding.
- This funding round brings the total capital raised to nearly $70 million.
- The company plans to use the investment to expand its technology across major retail, hospitality, and fitness channels.
10Beauty secured new funding to support the rollout of 850 machines across retail and salon partners.
WHO: 10Beauty is at the forefront of Intelligent Beauty, utilizing advanced robotics and automation to reinvent beauty service delivery. The company employs approximately 50 of the country's leading robotics engineers to build an automated, salon-quality manicure machine. Alex Shashou and Justin Effron co-founded 10Beauty and serve as co-CEOs. Shashou and Effron previously founded ALICE, a B2B hospitality software platform, which was acquired by Expedia Group, Inc. for $130 million.
WHY: The new funding will support technology development, operational readiness, and the initial deployment across its first launch partners.
IN THEIR OWN WORDS: “We’re rethinking how beauty services get delivered, starting with the traditional manicure,” said Alex Shashou, co-founder and co-CEO of 10Beauty. “People love manicures, but the experience has historically been hard to fit into everyday life. Our vision is to make a beautiful, long-lasting manicure more consistent, more convenient, and available in the places people already are. This funding helps us continue learning in real environments and expand with the right partners.”
“10Beauty is at the forefront of the robotics-as-a-service movement we are seeing today,” said Jake Yormak, Founding Partner at Story Ventures.
