Key Takeaways:WWD reported that the Boston-based startup developing robotic manicure machines has secured $23.5 million in funding.This funding round brings the total capital raised to nearly $70 million.The company plans to use the investment to expand its technology across major retail, hospitality, and fitness channels.10Beauty secured new funding to support the rollout of 850 machines across retail and salon partners.WHO: 10Beauty is at the forefront of Intelligent Beauty, utilizing advanced robotics and automation to reinvent beauty service delivery. The company employs approximately 50 of the country's leading robotics engineers to build an automated, salon-quality manicure machine. Alex Shashou and Justin Effron co-founded 10Beauty and serve as co-CEOs. Shashou and Effron previously founded ALICE, a B2B hospitality software platform, which was acquired by Expedia Group, Inc. for $130 million.WHY: The new funding will support technology development, operational readiness, and the initial deployment across its first launch partners.DETAILS:10Beauty raised $23.5 million in new funding, led by Story Ventures, bringing its total amount of funding to date to about $70 million.The company has agreements to place its first 850 machines across beauty retail, department stores, hospitality, fitness, nail salons, and hair salons.In 2025, 10Beauty acquired Clockwork, creator of the world's first AI-powered nail-painting robot.In 2024, 10Beauty secured $38 million in equity financing, including a newly closed $17 million extension to their Series A led by Shine Capital.Imaginary Ventures, Lerer Hippeau, and Red Sea Ventures led 10Beauty's previous funding rounds.