UK-based digital health company Manual added £29 million ($38 million) from existing investors Felix Capital and Cherry Ventures.WHO: Founded in 2018, Manual is leading the new direction for modern masculinity, offering a positive male wellness digital platform: curated products, content, and tools that empower confidence and ownership of men’s health and well-being. The British start-up is focusing on providing affordable, medical-grade products and guidance for all age groups by offering a suite of diagnostic tools and blood tests, providing customers with personalized advice, and a treatment plan to help them achieve their goals, all while giving them unlimited medical support along the journey and access to a community of like-minded men—allowing users to tackle multiple aspects of their well-being, including heart health, gut health, testosterone, sleep, energy, and immunity.WHY: The fresh capital will allow Manual to accelerate expansion in Brazil and other underserved markets while bolstering its technology to optimize patient outcomes.IN THEIR OWN WORDS: “We will continue using this capital to invest in delivering even better health outcomes for our patients, while ramping up our investment in technology and accelerating our expansion across Brazil,” George Pallis, CEO and co-founder, tells Sifted. DETAILS:Manual landed £29 million ($38 million) from existing investors Cherry Ventures and Felix Capital alongside new investor Octopus Ventures.The fresh capital takes Manual’s total funding to more than £50 million.The business claims to have served more than 500,000 patients since launching.