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Manzanita Sells Kevyn Aucoin to Chinese Beauty Retailer Harmay

December 06, 2021 BeautyMatter
December 06, 2021
Kevyn Aucoin

Manzanita Capital divests of a third beauty brand, selling Kevyn Aucoin Beauty to Chinese beauty retailer Harmay.

WHO: The iconic makeup artist launched his namesake brand in 2001. Today, Kevyn Aucoin Beauty is a visionary collection of cosmetics and tools that reflect artistic expertise and philosophies, which is deeply rooted in values of empowerment, originality, and inclusivity. Made accessible by way of innovative, easy-to-use, and beautiful formulas.

Harmay was founded in 2013 as a cosmetics e-merchant on Taobao and expanded into brick-and-mortar retail four years later. Currently, the company has nine offline stores in Shanghai, Hong Kong, Beijing, and Chengdu, while maintaining its online presence.


  • Harmay acquired Kevyn Aucoin Beauty from Manzanita Capital. No details on the transaction were provided.
  • Manzanita Capital acquired the Kevyn Aucoin Beauty business in 2015.
  • New York–listed Yatsen Holding Limited, the parent company of C-Beauty unicorn Perfect Diary, acquired Eve Lom from Manzanita Capital in March of 2021. In October 2020, Forma Brands bought Lipstick Queen from Manzanita-owned Space Brands.

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