Japanese conglomerate Marubeni invests in J-beauty brand Osaji, which was spun off from Nitto Elechemic last month to support growth in Southeast Asia.
WHO: Osaji was founded by Takasaki-based Nitto Elechemic in 2017 and spun off last month. The brand aims to become the modern-day equivalent of the osaji/doctor, supporting the health and beauty of lifestyles by complementing and enhancing the uniqueness of each user. The doctors who attended the daimyo (feudal lords) and the shogun (military general and de facto leader of the nations) during the Edo period (1600–1868) were referred to as “osaji” due to the fact that they used a saji (spoon) to mix medicines. The core products include toners and hand soap for sensitive skin, developed with plant-derived ingredients and based on dermatology research.
Marubeni Corporation is a Japanese conglomerate operating across wide-ranging fields including lifestyle, IT solutions, food, agri business, forest products, chemicals, metals & mineral resources, energy, power, infrastructure project, aerospace & ship, finance, leasing & real estate business, construction, industrial machinery & mobility, next-generation business development and next-generation corporate development. Additionally, the Marubeni Group offers various services, makes internal and external investments, and is involved in resource development throughout all of the above industries.
WHY: The infusion of capital will aid Osaji's expansion, including establishing a plant to facilitate growth in Southeast Asia by 2027. Marubeni plans to expand sales channels for Osaji, mainly in Southeast Asia. The trading house operates cosmetics-focused Ainz & Tulpe drugstores in Malaysia jointly with Ain Holdings, the largest prescription drugstore chain in Japan.
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