Previously perfumers hid in fragrance labs, with not so much as a name on a bottle to their credit. With the rise of independent scent-making, more have come out of the shadows and into the spotlight, but perhaps none as memorably as Christophe Laudamiel.Part perfumer, part provocateur, Laudamiel is known for expressing the things most industry veterans are afraid to admit, be it the lack of diversity at major fragrance manufacturers, or the marketing gimmicks of advertising copy. A literary project containing his insights, Perfumery Revealed, just launched on Kickstarter. Aside from his own fragrance lines The Zoo and strangelovenyc, he runs scent communication agency DreamAir, which creates bespoke scents and olfactory delivery solutions for industries including travel, entertainment, and retail. His perfume portfolio is equally eclectic, ranging from Abercrombie & Fitch Fierce and Ralph Lauren Polo Blue to Tom Ford Amber Absolute.In the following interview, Laudamiel sits down with BeautyMatter to dispel perfumery myths, a new code of ethics, and the future of fragrance.What misconceptions in fragrance production and marketing need to be dispelled?In marketing, the ignorance of the public and celebrities signing perfume deals is blatant. So it is being used. It is all legal but penalizing the quality of the creations and the most-used ingredients. It is not profiting the creators or inventiveness compared to other industries like music, biogenetics, fashion, architecture. The perfume marketers, the fashion brands, the packagers, and the department stores profit from unbelievable margins.