What inspired you to create the Perfumery Code of Ethics and A Fragrance Manifesto?
The lack of ethics in our industry is blatant when you are properly trained, strictly trained, and if you are coming from another industry. Just like for diversity, I am talking big misses, not debatable, hard-to-answer subjects. How can you not create a code? Do you know that there are only a few journalists who keep their strict journalistic etiquette and ethics when they report about perfumery? Behaviors, disclosures, and true fact-checking. Do you know that blatant copies of successful perfumes are marketed with no recognition, no royalty system, in plain daylight? How many times are perfumes cited without the name of the perfumers? Can you imagine one second writing about a poem without mentioning who wrote it?