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Medspa SaaS Solution Flowww Lands €4 Million

Published March 20, 2025
Published March 20, 2025
Allison Saeng via Unsplash

Flowww, the SaaS vertical solutions software provider enabling aesthetic medicine, beauty, and healthcare businesses to unify all their operations into a single platform, landed its investment round.WHO: Madrid-based Flowww was founded in 2007 by entrepreneurs Natalia Villora and Germán Oltra, offering a vertical solution that enables aesthetic medicine, beauty, and healthcare businesses to unify all their operations into a single platform, reportedly improving revenue by 40% and optimizing profitability by 20%. The centralization of business operations, combined with the software’s scalability, is what Flowww argues makes them a 360º solution for any professionalized business, from large multicenter chains to small clinics.WHY: This first investment round will fuel expansion into the European and Latin American markets through strategic partnerships with new partners, following the example of its collaboration with Odella in Mexico.IN THEIR OWN WORDS: According to Natalia Villora, CEO of Flowww, “We are at a pivotal moment for the company, where our track record demonstrates that Flowww effectively addresses key challenges in growing an aesthetic medicine, healthcare and beauty business. We are capable of driving direct profit margins with highly productivity and marketing-focused tools, providing the best vertical solution for the market. For this reason, and after years of being a profitable company funded by our own resources, we feel we have surrounded ourselves with the best partners to take an exponential leap into the global market and open new sectors focused on business growth with highly qualified support.

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