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Published August 3, 2020
Published August 3, 2020

There’s been a “rumor” floating around the beauty industry the last few years—that it’s never been easier to launch a beauty brand. Some of the barriers to entry may have gotten lower, there are more resources available, and social media certainly democratized elements of marketing, but building a company is hard work—REALLY hard work.

The Credo team realizes that access to talent, industry contacts, strategic thought partners, and fundraising are crucial elements, but that access is not always equitable. The intent of the Credo For Change program is to level the playing field with the intent to help facilitate aspiring BIPOC founders or new companies in functional areas that may help prepare their brand for larger distribution in retailers or direct-to-consumer.

Having received over 135 submissions, the first Credo For Change class consists of 13 amazing founders.

  1. 54 Thrones Founder Christina Tegbe
  2. Common Heir Founders Cary Lin and Angela Ubias
  3. Unconform Founder Tanya Perkins
  4. Organic Bath Co. Founders Gianne Doherty and Jay Weeks
  5. Undefined Beauty Founder Dorian Morris
  6. Shatasha Beauty Founder Sasha Wordlaw
  7. Strange Bird Beauty Founder Tina Rudolf
  8. Doubledown Cosmetics Founders Marvin and Kristen Speller
  9. Strollergang Founder Brittany Jones
  10. Gloryscent Founder Rafaela Gonzalez
  11. Laws of Nature Cosmetics Founder Jasmine Rose
  12. Lamik Beauty Founder Kim Roxie
  13. Beija-Flor Naturals Founder Stevonne Ratliff

The inaugural session starts in August 2020 and continues through December 2020. Each founder will have one-on-one monthly time with Credo executives and industry experts for ongoing strategic support, group Zoom classes on functional topics specific to growing a clean beauty brand, and meaningful connections with fellow entrepreneurs, beauty experts, investors, and the Credo team. Moving forward, the goal is to run these sessions twice a year.


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