Continuing the legacy of supporting female-owned brands, Sally Beauty Holdings launched Cultivate – For Women by Women in 2018 as a business accelerator program empowering female entrepreneurs and providing them with the tools needed to grow their businesses.
“We have always recognized a need for female entrepreneurs to have a platform to effectively expand their businesses,” said JC Johnson, Group Vice President, Digital Strategy and Innovation, Sally Beauty Holdings. “We are proud of the four incredible brands and are excited to be part of their journey. We look forward to partnering with many more emerging brands and female entrepreneurs in the future!”
This year’s finalists consisted of four female founders whose products uniquely fill current gaps in the market. As part of the retailer’s commitment to invest in emerging brands, the retailer rewarded the Cultivate Cohort brands with business grants worth a combined total of $60,000 and exclusive access to a virtual 4-week retail readiness boot camp that culminated with a pitch presentation. In addition to distribution, Sally Beauty will be putting marketing support against all of the brands through its social, digital, e-commerce, and in-store channels, where applicable.
By participating in the 2018 Cultivate program, Curlanista and PuffCuff grew by 3,771% and 88%, respectively, since joining the program.
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