Sally Beauty Supply and CosmoProf announce four entrepreneurs who will participate in the second Cultivate Cohort, an accelerator program designed to empower female-owned beauty brands. The first Cultivate program, launched in 2018, transformed Curlanista and PuffCuff, increasing brand awareness and growing them 3,771% and 88% respectively over the past year.

“We are amazed by the ingenuity found among female entrepreneurs, who are consistently finding creative ways to meet consumer demand during the ongoing pandemic,” Pam Kohn, SVP and Chief Merchandising Officer at Sally Beauty Holdings, said in a statement. “We’re proud to be part of each of these brands’ incredible journeys in bringing the latest DIY trends to market, particularly at a time when salons and consumers are seeking new solutions.”

As part of the 2020 program, four brands will receive business grants worth a combined total of $60,000 and online distribution at SallyBeauty.com and CosmoProfBeauty.com in October, along with a 4-week virtual boot camp built to set the brands up for success.

Meet the 2020 Cultivate Cohort:

• UniQurl: Registered nurse Alexis Stanley developed the UniQurl haircare line for kinky curls, a hair type that has traditionally lacked options.
• True + Pure Texture: Natural hair expert, celebrity stylist, and salon owner Pekela Riley started her line of luxury hair extensions with a passion to serve women of color from diverse backgrounds. Products are crafted to develop natural hair textures that blend kinks, coils, curls, and waves.
• Peculiar Roots: Tara Darnley founded Peculiar Roots to embrace the uniqueness of locs and natural hairstyles.
• Pattie Yankee Products: Celebrity nail artist Pattie Yankee is one of the most sought-after nail experts in the industry.