Fung Group-owned Meiyume has launched a new range of sustainable packaging that it claims will “revolutionize the beauty packaging market.” The Molded Pulp Range is made from 100% recyclable materials and is plastic free.

Traditionally used in cargo transport such as packaging dunnage or egg cartons, the molded pulp material has become increasingly popular as manufacturing maturity has been able to transform its quality and sophistication. With the market demand for renewable and recyclable packaging options growing, this material has been making its way across the packaging market in new and creative ways.

In a continuous effort to merge aesthetics, authenticity, and sustainability, the packaging innovations team at Meiyume has reimagined the molded pulp material into one that is suitable for the beauty industry. The high-quality and ultra-light material is finely crafted from plant fibers that are entirely biobased, recyclable, and plastic free. Set to revolutionize the beauty packaging market, the eco-designed material can also be elegantly molded into versatile shapes and sizes.

One of the product types that Meiyume has experimented with is an eyeshadow palette. Each piece of the eco-designed palette can be customized according to the customer’s needs to complement and elevate the brand personality.

“Empowering Sustainable Beauty Solutions integrates sustainability into every aspect of Meiyume’s operations,” said Gerard Raymond, President of Meiyume, “Using Lifecycle Analysis based on ISO 14040, we look at all aspects of the products we create to reduce environmental footprint.”

Meiyume’s commitment to sustainability, from sourcing to product design and the consumer experience, will help drive the circular economy and give its customers a better avenue to connect with the values of their end consumers.

“By exploring new materials and production processes like we did with the molded pulp range, we are able to develop mono-material products which are easier for consumers to recycle, but do not compromise on aesthetics,” concluded Gerard.