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Melanin-Rich Skincare Start-Up 4.5.6 Skin Lands €1.7 Million

August 1, 2022
August 1, 2022
4.5.6 Skin

Melanin-rich skincare brand 4.5.6 Skin has rebranded and raised €1.7 million, with eyes on expanding its business in the US market.

WHO: Founded in 2020 by Noelly Michoux as a beauty tech company, 4.5.6 Skin focuses on skincare catering to skin phototypes IV, V, and VI, otherwise known as melanin-rich skin. R&D for the brand started through LVMH research center Cosmet'up program. The brand's 6-step, customized, clean, biodynamic formulas are designed for the specific needs of skin with higher levels of pigmentation. Customers can also create custom biomimetic formulas by completing a skin diagnostic quiz to determine their skin phototype based on skin characteristics, skin concerns, skincare history, lifestyle, and location.

WHY: The new capital will fund retail expansion.

DETAILS:

  • 4.5.6 Skin raised €1 million from corporate offices and European VC funds and another €700,000 from the French Public Investment Bank.
  • Roughly 80 percent of the company’s revenue comes from the UK and only 10 percent from the US, which is where the brand will focus on expanding. 
  • The company recently launched a complete rebrand with more eco-friendly packaging, new imagery, and a new product, Mela Skin Reset Biomimetic Essence.
  • In September 2020, 4.5.6 Skin raised €700K in seed funding from backers that included the Be Angels, and French entrepreneurs including Fotolia and eFounders Thibaud Elziere, Julien Romanetto, and Frédéric Montagnon and Benoit Koerperich.

Noelly Michoux in conversation with BeautyMatter founder Kelly Kovack.

Brands with big ambitions to change the status quo, and a desire to do it the right way,  require freedom and independence to think outside the current industry constructs to build new ones. Successful ones are led by dreamers who believe they can change the world and have the grit and determination to make it happen. Noelly Michoux, CEO and Co-founder, 4.5.6 Skin, joins Kelly Kovack to discuss how she is building a vertically integrated brand, backed by science, to address the needs of melanin rich skin. Click here to listen.

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