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April 2, 2021
April 2, 2021

Men’s health and well-being start-up Manual has raised a $30 million Series A round from a group of international investors.

WHO: Manual is leading the new direction for modern masculinity, offering a positive male wellness digital platform: curated products, content, and tools that empower confidence and ownership of men’s health and well-being. Launched in January 2019, the British start-up is focusing on providing affordable, medical-grade products and guidance for all age groups by offering a suite of diagnostic tools and blood tests, providing customers with personalized advice, and a treatment plan to help them achieve their goals, all while giving them unlimited medical support along the journey and access to a community of like-minded men—allowing users to tackle multiple aspects of their well-being, including heart health, gut health, testosterone, sleep, energy, and immunity.

WHY: The new capital will be used for product development and international expansion, as the company sets its sight on becoming the go-to global platform for men’s health and well-being.

IN THEIR OWN WORDS: George Pallis, founder and CEO of Manual, said, “We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health in a more holistic way. Using different treatments to understand and improve their wellbeing.”

Pallis continued, “Changing the narrative on men’s health and their approach to wellbeing is incredibly important for us. We believe that through building a platform and community where men have easy access to medical support and health treatments, we can drive positive change for men not just in the UK, but all over the world.”

“This investment will allow us to expand our offering and we’re excited to continue to grow our community, normalizing health conversations among men, breaking the stigma, and championing a holistic approach to men’s health.”

Antoine Nussenbaum, co-founder and Partner, Felix Capital, added, “There is still much work to be done to remove the taboo when it comes to men looking after their wellbeing and talking openly about health concerns. But we’re starting to see a shift happen amongst consumers. Men of all ages are coming to Manual for help, showing the importance of an authentic brand, built on passion and community. Manual is challenging modern masculinity and we’re excited to continue to support them as they address this issue globally.”

Kevin Murphy, Managing Director of Sonoma Brands, commented, “We are thrilled to be investors in Manual. The business exists to empower men to take better care of themselves and to live fuller lives by doing so. George and his team have the clarity of vision and the skill to make Manual a leader in this exciting and important area. We look forward to collaborating with our fellow investors in helping Manual’s mission to support more men and their health, globally.”


  • Manual has raised a $30 million Series A round of funding.
  • The round included existing investors Cherry Ventures and Felix Capital, Sonoma Brands, Waldencast, and FJ Labs, with participation by the GISEV Family Office.
  • In the last 12 months, Manual has quadrupled its revenue and expanded from the UK to Brazil with a team of 30 people.
  • The business plans to expand throughout Europe, Asia, and Latin America.

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