Men’s start-up Disco recently closed a $5 million seed round led by Midnight Venture Partners.
WHO: Launched in 2019 by Benjamin Smith, Disco is a clean skincare created for men. The brand consists of a face mask and scrub, eye stick, face cleanser stick and moisturizer, body wash, and deodorant.
WHY: The brand will use the new capital to fund expansion and product development and growing its team.
IN THEIR OWN WORDS: “Many brands were already doing moderately well and after COVID-19 hit, they started to do better because of online shopping,” Smith told WWD. “We weren’t in a strong position when COVID-19 started and had a lot of figuring out to do, but once we did we started to grow to scale.”
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