Key Takeaways:

• The fresh capital will fund a nationwide retail launch with Target. 
• The financing follows a period of commercial expansion in Mexico and the United States.
• SARELLY has grown into an omnichannel beauty and entertainment company with an expanding retail footprint across Mexico and the US.

BeautyMatter 2026 FUTURE50 brand SARELLY’s content-to-commerce engine will play a central role in the company’s US rollout.

WHO: SARELLY is a Mexican-born beauty brand shaped by contemporary Mexican culture, founded in Mexico City in 2022 by Anna Sarelly, one of Mexico's leading beauty creators, and beauty industry veteran Rémi Martini. Built for the next generation of Latina beauty consumers, SARELLY sits at the intersection of beauty, culture, and entertainment, combining high-performance makeup, community-led product development, and original storytelling. Its universe is powered by innovative products, creator culture, cultural collaborations, and original entertainment, including its short-form telenovela franchise Drama en la Chamba. Unlike traditional beauty brands that rely heavily on paid media, SARELLY invests in an entertainment-led demand model designed to build fandom and convert cultural relevance into commerce.

WHY: The funding will support the brand’s rollout to more than 600 Target stores nationwide. The launch will bring hero franchises including Cow Lashes to a national US audience, and marks a significant step in scaling a Mexican-born beauty platform in North America.

IN THEIR OWN WORDS: “This bridge round gives SARELLY the resources to execute the most important retail expansion in our history,” said Rémi Martini, co-founder and CEO of...