To support growth, Miami Beach Bum takes its first outside investment, closing a $2 million seed round.
WHO: Founded in 2019 by marine scientist Ayssa DiPietro, Miami Beach Bum addresses the full skin paradigm—acid mantle, skin barrier, and microbiome—with a playful, cheeky attitude. The brand offers reef-safe, vegan, and cruelty-free products that utilize innovative plant-based formulas to restore skin and hair health. The start-up is targeting health-conscious consumers in the Gen Z and millennial demographic who seek a sense of adventure. Their strategy is to meet consumers where they are, raising awareness via consumer-facing initiatives and partnerships with like-minded brands.
WHY: The funds will be used for product development, and to strategically scale sales and marketing channels to secure an anchor retail partnership.
IN THEIR OWN WORDS: "After 3 years of sole ownership, bringing on an investor that aligns with and elevates our brand values was essential for me. It is important that they believe in what we are creating," said founder Ayssa DiPietro.
She added, “Miami Beach Bum has been a passion project over the last 4 years; I'm excited to use these funds to elevate our current collection and expand into new categories like suncare. Finding a white space in the market and formulating innovative products has been hugely rewarding, and now we can follow through on the marketing side, making digital content and offering experiential marketing campaigns. I hope we motivate people to disconnect from their devices and get back to outdoor activities in their self-care ritual."
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