The Mibelle Group, an M-Industry company, is entering the South Korean market following its retroactive acquisition of Seoul-based company Gowoonsesang Cosmetics Co., Ltd., effective as of 29 June 2018. With its “Dr. G” brand, Gowoonsesang specializes in dermocosmetics and fits perfectly with the Mibelle Group’s international expansion strategy and brand portfolio.
WHO: Gowoonsesang Cosmetics was founded in 2000 and offers a range of dermatological cosmetics products and services. The “Dr. G” brand, represented by clinically trained dermatologist and company founder Dr. Gun-Young Ahn, has developed into a well-known beauty and skincare brand in Korea.
The Mibelle Group, as a full-service customer brand manufacturer, serves the three business units Personal Care, Home Care, and Nutrition. With the business unit Mibelle Group Brands, it is also active in the development and management of exclusive brands in the cosmetics sector. As an independently operating business unit, Mibelle Group Biochemistry is specialized in the research and development of active ingredients for cosmetic applications. The Mibelle Group is number three in the European proprietary brand market.
IN THEIR OWN WORDS: “With the “Dr. G” brand, we are entering one of the most important international skincare markets. The Mibelle Group is also supporting the Migros Group’s health strategy with new competency in dermocosmetics,” explains Luigi Pedrocchi, CEO of the Mibelle Group. The acquisition of Gowoonsesang secures the Mibelle Group’s access to Asian markets, innovative technologies, and business models, as well as synergies with its own projects.
DETAILS:
