WHO: Model Winnie Harlow founded Cay Skin with the belief that sunscreen is essential. Growing up in Jamaica with vitiligo was the backstory for the idea behind Cay Skin. The brand was incubated by 100.co utilizing the company's proprietary AI technology, which analyzed millions of retail data signals and beauty trends to develop a brand that fit both Harlow's vision and to meet market needs. The platform also analyzes consumer product reviews and translates those insights into recommendations for formulations and packaging. The brand's initial launch consists of four products including a range of sunscreens and skincare products formulated to keep all skin tones and types protected.
IN THEIR OWN WORDS: "I wanted it to be representative of everyone under the sun, from light to dark," Harlow told Forbes. "Sun care is for everyone under the sun. It's not just for girls who use products and it's not just for little kids. So, I wanted this to be suitable to sit on my boyfriend's countertop and for his aesthetic, and my countertop. And genderless and ageless."
She continued: "I really wanted to create something from scratch. It's so easy to slap your name on a product, but this line has so much to do with me, from the ingredients to the packaging I've created. This is my brainchild. I did my own campaign, but I also had to cast other models, I had to book hair and makeup, and make sure that I got the right stylist and photographer. I've worn so many hats when it comes to Cay Skin."
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