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Medspa Business-In-A-Box Platform Moxie Raises $10 Million Series B

Published September 26, 2024
Published September 26, 2024
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Moxie raised a $10 million Series B led by existing investor Lachy Groom at nearly 3x the valuation of its 2023 Series A.WHO: Founded in 2022, Moxie is a provider of management solutions to empower independent medspas with the tools and expertise usually available only to the largest chains and private equity rollups. Moxie offers independent medspas a business-in-a-box suite of solutions that provide entrepreneurs with secure medical charting, scheduling and billing software, compliance tracking, and marketing tools and services while matching them with a medical director, insurance, an ongoing business coach, and up to 55% discounts on critical supplies.According to trade association AmSpa, medspas cost an average of $163,000 to open, but locations that open with Moxie spend less than $30,000 in start-up costs. Moxie-powered medspas, on average, are 50% more affordable and 3X quicker to launch, and grow 2X faster than the national average. WHY: The new funding will support continued product investment toward Moxie’s vision of making it 10x easier to run a profitable, compliant independent medspa in an increasingly competitive market dominated by larger chains and private equity–backed rollups.IN THEIR OWN WORDS: Founder and CEO Dan Friedman previously founded Thinkful, an online school that helped thousands of Americans start new, higher-paying careers. Thinkful was acquired by Chegg for $100M in 2019. Friedman said, “Medspas are a fast-growing industry, and a rare opportunity for nurses to apply their training and expertise towards their own business.

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