Evereden, a brand that makes skincare for the entire family, has raised a $32 million Series C funding round led by GSR Ventures.
WHO: Investment banker turned entrepreneur Kimberley Ho is the co-founder and CEO of Evereden, launched in 2019 with a mission to rebuild children's skincare from the ground up. The brand's ultimate vision is to build out an assortment that suits all generations, and has partnered with Chief Scientific Officer Dr. Joyce Teng, Head of Pediatric Dermatology at Stanford Medical School, Dr. Sarina Elmariah, Professor of Dermatology at Harvard Medical School, and Dr. Rebecca Hartman, Assistant Professor of Dermatology at Harvard Medical School, for the formulations.
WHY: The new capital will be used to support product development, to expand distribution, and invest in R&D by building its own lab. The brand plans to launch in 90 Sephora doors across 20 global Sephora markets and their dot-com websites in 2022.
IN THEIR OWN WORDS: "Why we've grown [as quickly as we have] is because we have specialized products for each demographic in the family," Ho told Glossy. "Evereden is about bringing the innovation and thoughtfulness that you've seen in women's skin care and beauty, especially in the luxury space, and bringing it into family skin care."
"With Sephora, we really see a partner who is the retail leader in prestige women's beauty and skin care. And what they're seeing is the same as what we're seeing, which is that this consumer, she's grown up now, she is a parent and she has the same high standards for her family as she does herself. With Sephora backing this space—and Evereden will be the anchor brand in Sephora's push in multigenerational skin care—it goes to show how hot this space is," Ho told WWD.
“Evereden has created a category in the skin-care space by pairing innovation inspired by luxury beauty for families everywhere," said Richard Lim, co-founder and Managing Director of GSR Ventures. "We were impressed by the research and development expertise of the brand and their ability to capture growth in very different international markets in a short amount of time. We think they can replicate this success in other high growth markets, especially as we believe that premium, clean skin-care and the multi-generational market will continue to outpace other beauty categories globally in the next few years.”
DETAILS:
