Key Takeaways:Clayco’s annual revenues have grown to roughly $7.7 million, marking a14x increase over two fiscal years.Unilever Ventures, Twenty-Nine Capital Partners Ventures, and ICMG Global Ventures invested in the funding round.The fresh capital will fuel product development and retail expansion, and scale supply chain capabilities.Clayco, the brand that brings ancient beauty rituals from across the world to one platform, has landed fresh funding.WHO: Founded in March 2024 by Niharika Jhunjhunwala, Mumbai-based Clayco Cosmetics blends ancient beauty rituals with modern science. The brand's flagship collection, Rituals of Japan, includes formulations that marry traditional Japanese ingredients with advanced skincare technology to provide affordable luxury. Prices range from about $6.50 to $15 and products are sold through its e-commerce platform and major online marketplaces like Amazon, Nykaa, and Tira.WHY: Clayco will use the funding to introduce new skincare products, expand into bodycare and haircare, strengthen brand positioning and retail presence, and scale supply chain capabilities.IN THEIR OWN WORDS: “For too long, Indian consumers who wanted truly world-class skin care had to look abroad. We built Clayco to change that—to prove that you don’t have to compromise on formulation, texture or results when buying an Indian brand,” said Clayco founder and Chief Executive Officer Niharika Jhunjhunwala in a statement. “This funding allows us to go further, faster—into new categories, new formulations and deeper into the lives of the Indian consumer.