NakedPoppy, a clean beauty site powered by intelligent technology to personalize and simplify product selection, is shuttering its online store on October 31, 2023.
WHO: NakedPoppy launched in 2019 as the first clean beauty site powered by intelligent technology. Founded by Silicon Valley veteran Jaleh Bisharat and data scientist Kimberly Shenk. NakedPoppy sold 750+ carefully chosen SKUs from clean brands that were scientifically vetted and six branded SKUs. Intelligent proprietary AI technology enabled a highly personalized, curated experience that dramatically simplified the process of finding the perfect products.
WHY: Like many pure-play e-commerce retailers, Naked Poppy struggled with perpetual online discounting from competitors.
IN THEIR OWN WORDS: "In moving forward, we didn’t want to choose a path that would sacrifice the integrity of our offering," founder Jaleh Bisharat shared. "While this wasn’t the outcome I’d hoped for when we started the company, bringing NakedPoppy to the world was such a rich experience that I’d do it again, even knowing what I know now."
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