Black British-owned business Nala’s Baby, a naturally clean range of skincare and haircare for babies and children, lands investors from the worlds of fashion, sport, and music to fuel expansion in supermarkets across the UK.

WHO: Co-parents rapper Krept (one half of Krept and Konan) and influencer Sasha Ellese Gilbert launched Nala’s Baby during lockdown in 2020. The range of products has been created to cater to the needs of newborns through childhood, formulated with 99 to 97 percent naturally derived ingredients. The brand is available at Boots, Amazon, Tesco, Morrisons, and Ocado.

IN THEIR OWN WORDS: Dunn and Dion Sincere Lizzy, both investors in Nala’s Baby, commented, “We are proud to support a brand with a strong message and core beliefs. We think it’s important to take things back to the roots and make products as natural as possible, especially the products used to nurture our future generation.”

 DETAILS:

• Nala’s Baby’s new investors include boxer Anthony Joshua, model and actress Jourdan Dunn, British YouTuber and musician Yung Filly, musicians Konan, K-Trap, and Nafe Smallz, and GRM founder and businessman Posty. 
• Nala’s Baby is available in 800 Boots doors, with expansion plans to launch in 1,500+ stores in 2024.
• The brand has sold over 750,000 products since launch.