Marking their largest acquisition to date and expanding into the beauty space, Nameless CPG buys Wander Beauty.WHO: Model Lindsay Ellingson and entrepreneur Divya Gugnani launched Wander Beauty in 2015 with the vision of creating multitasking skincare and makeup essentials for anyone seeking effortless beauty on the go.Austin-based Nameless CPG launched last year and is co-founded by Albert Swantner, a veteran of the CPG start-up space. The company acquires consumer brands in women’s health and wellness, foods, supplements, and nutraceuticals with the intent of tapping into shared resources and building profitable, sustainable businesses. Its portfolio includes Hilo, Wile Women, Awkward Essentials, Nakey, and Ladybird Provisions.IN THEIR OWN WORDS: “We have to scale our two biggest channels. We’ve found that our customer really buys us on d-to-c and Amazon and that’s where we’ve seen growth and profitability,” Gugnani said of the post-acquisition plans.“We’re going to double down on those two areas.”Nameless co-founders Kate Herling and Albert Swantner said to WWD, “Wander Beauty represents exactly what we look for in an acquisition: a brand with strong fundamentals, passionate customers and significant growth potential. Their focus on essential, multitasking products that customers consistently repurchase sets them apart in the crowded beauty space. We’re excited to work with Divya and the talented Wander Beauty team to accelerate the brand’s growth while maintaining its authentic connection with customers.”DETAILS:Nameless CPG acquired Wander Beauty.