Launched: 2018
Founder: Randi Christiansen
Key Executives: Randi Christiansen, CEO and Co-Founder
2024 Full Year Expected Revenue Range: $30 to $50 million
Offline points of distribution globally projected for 2024: 10+
Primary Category: Bodycare
Other Categories:
Key Markets:
Retail Partnerships:
Primary Distribution Channel: Prestige
Other Distribution Channels:
Funding Rounds: Venture Capital
Notable Investors / Funding Partners:
Notable Advisors / Board Members:
Andrew Ross, formerly The Estée Lauder Companies, McKinsey
Nécessaire launched in November 2018, and is widely recognized as the pioneer of skincare for the body, with star launches like The Body Wash, The Body Lotion, The Body Serum, The Body Retinol, and The Body Peel. Since its inception, we use our business to make a positive environmental impact everywhere we can. Nécessaire is a steward of responsible luxury for the planet. Nécessaire is a B Corp Certified, Climate Neutral Certified, Plastic Neutral Certified, FSC Certified, a 1% For the Planet member, and partners with How2Recycle to deliver verified recycling claims. By the end of this year, Nécessaire will have planted 250,000+ trees and will have supported several nonprofits fighting to defend our air, land, water and wildlife world-wide.
Insight shared by: Randi Christiansen, Co-Founder and CEO
What are your key business initiatives for 2024?
Nécessaire will continue its effort in treatments for the body and treatments for the scalp. The brand will pioneer vitamin C for the body. The brand will also enter into new treatment scents across wash, lotion, and deodorant.
What are you most proud of having accomplished?
At Nécessaire, we have two distinct areas we are proud of. We are proud to be the pioneer of skincare for the body. We went the opposite of most. We made bodycare the first thought, not the conventional afterthought. Today, we believe the prestige body category is here to stay. Secondarily, we have used our business to make a positive environmental impact everywhere we can. Nécessaire is a certified B-Corp, certified climate neutral, certified plastic neutral, certified FSC, a How2Recycle partner verifying all packaging recycling claims, and we are proud to have donated 1% of all sales to environmental nonprofits. As part of our 1% for the planet allocation, we have planted over 250,000 trees and supported various biodiversity efforts via grants.
What has been the biggest surprise?
Launching a brand and starting a business is beyond humbling. I have learned that this business is not mine. I try to steer it the best I can, but Nécessaire is the cumulative efforts of all those who have touched it and cherished it. Stakeholdersboth internally and externally—are of great importance.
What fuels your competitive advantage?
Nécessaire is an essential luxury. We believe in better care made in a better way. I think we enjoy significant trust in product efficacy and design.
Please share your insight on the future of the beauty industry.
I think the future of the beauty industry will be an increasingly difficult landscape to navigate. I am inspired by creating a brand that will be here 25 years from now—and to that effect, I believe that in order to build something of substance—you have to have substance. The importance of brand equity build, integrity, and quality will matter more.
What is the best piece of advice you’ve been given?
People hire A+ people. Surround yourself with people better than you.
What’s the best mistake you’ve ever made?
Along your journey, there is always temptation for easy growth. Avoid it because the cost is most often brand health. The right growth is earned, and it is sticky.
Paying it forward, what advice would you give someone contemplating launching a beauty brand?
Purpose and profit have to live in unity. When times are hard, your purpose will pull you through
If you could change one thing in the beauty industry what would it be?
I think we need better (and verified) recycling claims in beauty on a per country basis. In order to support the US and Canadian waste system, it is not about whether a material is recyclable. The unlock is whether it is recyclable here,where we live.
