Neptune Wellness entered into an exclusive partnership with legendary wildlife conservationist, Dr. Jane Goodall to co-develop natural health and wellness products. As part of this partnership, a percentage of all products will be donated to support Dr. Goodall’s environmental conservation and reforestation initiatives.
The natural, plant-based hand sanitizer products, essential oils and hemp-derived products that will be developed through this licensing partnership will be co-branded as “Forest Remedies, by Dr. Jane Goodall” and will provide consumers with affordable, sustainable and socially responsible products.
“I am very pleased to partner with Michael Cammarata and the team at Neptune Wellness Solutions to develop natural, plant-based products that support health and wellness in an environmentally sustainable and socially responsible manner,” said Dr. Goodall. “This marks my third partnership with Michael and reflects our mutual goal of enabling consumers to make ethical purchasing decisions to create a better world for all living things.”
Under this partnership, Neptune has made an initial $25,000 donation and will donate five percent of all sales from co-developed products to the Jane Goodall Institute. Consumers will also have the option to enter the promo code “DrJaneGoodall” when they purchase any of the Forest Remedies products, which will also direct five percent of the sale to support Dr. Goodall’s vision and life’s work.
“In light of COVID-19, we believe there will be a renewed focus and emphasis on personal self-care. The purchasing decisions consumers make to support their health and wellness will have a lasting impact on the environment and our collective health and wellness,” said Michael Cammarata, Chief Executive Officer of Neptune Wellness Solutions. “I am delighted to partner with Dr. Goodall again to bring natural health and wellness products to market that will support our mutual goals of environmental conservation and reforestation, while at the same time delivering healthier consumer solutions.”
The partnership is strategically aligned with the Forest Remedies brand DNA and ongoing support of One Tree Planted, a non-profit environmental organization with a focus on global reforestation. For every product sold, Forest Remedies contributes to the planting of a tree to help rebuild the world’s forests and create a more sustainable future.
Dr. Goodall continued, “The health of people, animals and the environment are interconnected. This pandemic demonstrates this. However, if we all make ethical choices, every day, our collective power for change is great. I believe there is still a window of time to heal the planet before it is too late, but only if we each make the right choices every day. I believe that Neptune’s Forest Remedies brand is part of the solution and that is why I am proud to partner with Michael and Neptune to bring new Forest Remedies products to market.”
Cammarata concluded, “In a rapidly changing world, where consumers want more ecological products, where corporations must take on more responsibilities to minimize their environmental impact, where a vision of human and nature converging is fundamental to our future, Neptune is dedicated to being in front of the curve–ecologically, environmentally, and ethically.”
The Forest Remedies products developed through this partnership will leverage Neptune’s collaboration agreement with International Flavors & Fragrances to co-develop hemp-derived products for the mass retail and health and wellness markets. The product range is anticipated to launch in the summer of 2020 and will be available for purchase on the brand website and at select retailers.