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New Funding Round Values Purplle at $1.1 Billion

June 11, 2022
June 11, 2022

Nykaa competitor Purplle has become the latest Indian beauty unicorn after a $33 million round of funding.

WHO: Founded in 2012 by Rahul Dash and Manish Taneja, is a beauty platform selling nearly 60,000 products from over 1,000+ brands as well as five private D2C brands. Purplle has an audience of 7 million monthly active users in India.

WHY: The company plans to use this capital for acquisition and to fund its inorganic growth plans.

IN THEIR OWN WORDS: Manish Taneja, co-founder and CEO of Purplle, said, "We are humbled by the conviction of our investors in brand Purplle, being a testament to the value we have created over the years. We welcome our new investor, Paramark Ventures, and look forward to cross-country synergies. The infusion is an opportunity to further our mission of building the beauty industry in India with technological investments, scaling of our private brands, and industry-first innovations. Staying true to our purpose of making Purplle 'Har Indian Ka Beauty Destination' we are strongly positioned for the next phase of accelerated growth."

"We have been tracking Purplle for several years now. We are deeply impressed with the team and platform that the founders have built over the years and are glad to be partnering with them at this stage," said Chunsoo Kim, founder and Managing Partner of Paramark Ventures.

"Purplle is addressing the enormous vacuum in the beauty and personal care industry in India in a way that the rising demand from massive Indian consumers can be best served beyond the limited set of customers in a few major cities. And, we find the team's determination and endeavour to build a long lasting business to serve such needs of the Indian market through technology and customer delight both apparent and inspiring," Chunsoo added.


  • The $33 million round of investment takes the total funding raised by Purplle to over $215 million and values the company at $1.1 billion. 
  • Paramark Ventures, along with existing investors Premji Invest, Blume Ventures, and Kedaara Capital, participated in the round. 
  • In January, Purplle raised $38 million led by Sequoia Capital. Blume Ventures and Sangeeta Pendruka, CEO of Aditya Birla Fashion and Retail Limited (ABFRL)-owned Pantaloons, participated in the Series D round.
  • In December 2021, Purplle acquired a 100% stake in the Indian arm of cosmetics and skincare brand Faces Canada.
  • In November 2021, the company raised another $75 million in funding following $45 million in new capital raised in March.

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