Launch Date: September 2021
Geography: Los Angeles, CA, US
Founders:
2025 Full Year Projected Revenue: $2M - $5M, according to industry estimates
Primary Category: Skincare
Other Category: Retail/Service Provider
Funding: Self-Funded
Primary Distribution Channel: Prestige
Other Distribution Channels:
Key Retail Partners:
2025 Projected Offline Distribution Points: 1,150
Endless notifications, career decisions, getting ghosted. We get it—life is hectic enough as it is. Which is why we wholeheartedly believe your skin shouldn’t be one of the things that keeps you up at night.
At Facile, skincare is more than a daily habit. It’s the foundation for feeling like your hottest (we said it), most empowered self. Born out of our dermatology boutique, our clinically effective formulas deliver maximum benefits with minimal complexity. Because if you’re anything like us, you want products that are ultra approachable and completely uncomplicated—and make you feel capable of handling anything.
Our hot take is: When you feel good in your skin, you feel more confident. And with more confidence, it’s easier to stay present (even if you get left on read or wake up 15 minutes after your Pilates class started). And if you’re present, you’ll worry less and enjoy life more. And isn’t that the whole point?
Insights: Danielle Nadick Levy, Co-Founder + CEO
Why now and why you?
I’ve been in the beauty game for what feels like forever, probably because I’m an impatient entrepreneur by nature. In all seriousness, I co-founded facile dermatology with Dr. Nancy Samolitis back in 2016. At the time, it was one of the first of its kind; a modern, elevated clinic experience focused on real results without the fluff. That naturally evolved into creating facile skincare, which launched in 2022. It was our response to an industry flooded with complicated routines and high price tags.
I can’t take credit for everything. We’ve built an incredible team, but I can say that the original idea, the brand, and the philosophy all came from a very personal place. Facile was my first baby, and now we’re entering a huge new chapter, expanding into Sephora and getting facile on as many faces as possible. This moment feels right because we’ve spent the time building a brand that actually means something.
What fuels your competitive advantage?
Our competitive advantage is baked into our DNA: simplicity, transparency, and effectiveness. We’re not chasing trends. Our clinic gave us direct access to thousands of real skin stories, which shaped our skincare line. Everything we make is dermatology-rooted, pared back, and designed to work across skin types. Our process is clinical to consumers, which allows us to listen first, formulate second, and educate always. That authenticity is hard to replicate.
What are you most proud of accomplishing to date?
Honestly, getting facile into Sephora. It’s a full-circle moment. We took this idea from a small dermatology office in West Hollywood and turned it into a nationally recognized skincare brand. And we did it without compromising on what we stand for: clinically kind skincare at an accessible price point that works. It took time, patience, and a lot of saying “no” to the wrong things in order to say “yes” to the right one.
What is the one thing you wish someone had told you?
That patience is a strategy. I used to think speed was everything, but some of the best decisions we’ve made came from slowing down and being intentional. Also, that “overnight success” is usually ten years in the making.
What would you tell your past self before starting this journey?
Trust your gut and protect your vision. You’re going to get a lot of opinions; some helpful, some loud, and some completely off base. Learn how to filter the noise. Also, keep the receipts; every lesson, every win, every failure is building something bigger than you realize.
What does success look like in the next 3-5 years?
Success is facile becoming a household name: accessible, respected, and deeply trusted. I want us to be the go-to for real skin solutions that actually work. Financially, we’re building for scale. Culturally, we want to be leading the conversation on how skin is treated and talked about. I also want to keep growing our clinical footprint and education platform. More touchpoints, more impact, same values.
What's one industry trend that is overhyped, and what's being overlooked?
Overhyped: endless product launches. Do we really need another 12-step routine or three new serums every month? Consumers are fatigued.
Overlooked: foundational, preventative skincare. The boring basics are actually where the magic happens: gentle cleansers, thoughtful actives, consistent routines.
How do you think the industry needs to evolve?
Less noise, more education. The beauty space can be incredibly overwhelming and exclusionary. I’d love to see more brands focus on transparency, results, and real-life skin, not just the Instagram version of it. We also need to normalize imperfections and focus on long-term skin health instead of quick fixes.
If you could wave a magic wand, what one wish would you make for your business?
That every person trying to navigate their skin journey discovers facile. Whether they walk into one of our clinics or find us online or in Sephora, I want them to feel seen, supported, and confident. If we can be that solution for even a fraction of people out there, that’s the dream.
