Launch Date: December 2023
Geography: Gilbert, Arizona, US
Founders:
Advisor: Joel Palix
2025 Full Year Projected Revenue: $2M - $5M, according to industry estimates
Primary Category: Bodycare
Other Category: Wellness
Funding: Friends and Family
Primary Distribution Channel: DTC
Other Distribution Channel: Prestige
Key Retail Partner: Nordstrom
2025 Projected Offline Distribution Points: 100+
NERRĀ is a bodycare brand that redefines the category through clinically proven results and Mediterranean heritage. Inspired by 2,000 years of ritual, we revive a full-body system once designed for circulation, exfoliation, and renewal—one that goes beyond hygiene to encompass deep, sensory wellness. Today, that ancestral logic meets modern efficacy: made-in-France formulas powered by Mediterranean botanicals and backed by clinically proven skincare and wellness claims. This is not an extension of facecare. NERRĀ stands at the intersection of bodycare and wellness, offering precise systems designed for the body’s unique rhythm and needs. No greenwashing. No filler. Just heritage, science, and full-body innovation.
Insights: Teyma Touati, Founder
Why now and why you?
Because the bodycare category is finally catching up. Consumers no longer want just moisturizers; they want for the body what they’ve come to expect for the face: exfoliation, multistep routines, clinically proven results, and sensoriality with purpose. At the same time, wellness is becoming science-backed, not just lifestyle. NERRĀ enters this shift with a structured ritual—a step-by-step system inspired by ancestral bodycare practices, translated into modern efficacy.
We’re not a skincare brand stretching into body. We are a bodycare brand—built for the body from day one. With made-in-France formulas, clinically proven results, Mediterranean heritage, and a clear product system, we offer true innovation in a space that has long been overlooked—from formulation to supply chain to storytelling.
What fuels your competitive advantage?
NERRĀ is one of the few bodycare brands with a true system, not just products. Our clinically proven four-step bathhouse ritual addresses exfoliation, cleansing, hydration, and nourishment with precision formulations designed specifically for the body.
Our edge comes from three pillars:
• Product: made-in-France formulas powered by Mediterranean botanicals and science-backed actives, delivering measurable skin and wellness benefits
• Process: a commitment to quality from ingredient sourcing to packaging —no white labeling, no shortcuts, full control over formulation and testing
• Philosophy: we don’t treat the body as an afterthought. We build for it—with a ritual approach rooted in heritage, designed for modern lives, and executed with intention.
This depth of focus—culturally, scientifically, and operationally—is what sets NERRĀ apart.
What are you most proud of accomplishing to date?
We launched NERRĀ with zero shortcuts, building everything from scratch: formulation, brand, packaging, and supply chain. In less than a year, we’ve developed a clinically proven bodycare ritual, secured retail placement at Nordstrom, built a loyal customer base, and earned a reputation for elevating how people care for their bodies. We’re most proud of creating a brand that doesn’t just sell products—it reshapes habits, educates, and reclaims the body as a space of care.
What is the one thing you wish someone had told you?
I wish someone had told me that even if your formula is incredible, your mission is meaningful, and your visuals are beautiful, none of it matters unless people know about it. Awareness is everything. You need just as much creativity and discipline in distribution, positioning, and storytelling as you do in product development. In beauty, especially, it’s not the best formula that wins. It’s the clearest voice, the most consistent execution, and the ability to build trust—every single day.
What would you tell your past self before starting this journey?
Protect your energy and trust your instinct. You’ll be pulled in every direction, especially as a founder. Everyone will have an opinion: investors, partners, advisors, even clients. But only you carry the full vision. Trust that. Stay close to the “why,” and don’t outsource your judgment—especially on the things that define your brand. And above all, protect your energy. Your clarity, creativity, and leadership are your most valuable assets. Treat them like it.
What does success look like in the next 3-5 years?
Success means building the next prestige powerhouse in bodycare—a brand that lives in bathrooms, spas, hotel suites, and on the vanities of people who care deeply about what touches their skin.
It means NERRĀ is no longer challenging the face-first standard—we’ve replaced it. We’ve made exfoliation a ritual, scent a wellness act, and routine a moment of restoration. In numbers: $50M+ in revenue, 25% EBITDA margin, and a 50/50 mix across DTC, retail, and hospitality. But beyond metrics, success is cultural. It’s about anchoring NERRĀ as the reference for intelligent, sensorial, and clinically proven bodycare—built not just to feel good but to do good.
What's one industry trend that is overhyped, and what's being overlooked?
Overhyped: “Skinification of bodycare” not because it’s wrong but because it’s incomplete. Simply stretching facecare formulas to the body ignores the scale, physiology, and emotional context of bodycare.
Overlooked: True body-first innovation. The industry is missing the opportunity to design systems specifically for the body: rituals built around movement, circulation, texture, and full-surface efficacy, not just hydration. What’s needed isn’t face formulas in bigger bottles. It’s a whole new approach.
How do you think the industry needs to evolve?
The industry needs less performance and more purpose. Too many brands are built to sell, not to solve. In the race for visibility and market share, we’ve lost sight of what people actually need.
We believe the industry must evolve in three ways:
• Real problem-solving over trend-chasing—People don’t need another copy-paste product or buzzword. They need brands that understand their frustrations and offer true solutions.
• Science-forward, not science-fearing—In an era of scan apps and fear-based marketing, brands must bring back rigor and responsibility. Innovation should be driven by efficacy, not fear.
• Authenticity over aesthetics—Beyond polished storytelling, brands must reconnect with emotional truth and cultural depth. Care is personal. It deserves to be thoughtful, not templated.
It’s time for less greenwashing and more meaningful formulation. Less noise, more innovation. That’s how we move forward—with brands that dare to be original, and business models that don’t just sell, but serve.
If you could wave a magic wand, what one wish would you make for your business?
If I had one wish for NERRĀ, it would be to attract the right partners—investors, operators, and thinkers—who bring real value to the table and share our ambition to build a global leader in bodycare. We believe execution is everything. That’s why we’re process-obsessed. With the right people around the table—the best minds in brand-building, operations, retail, and beyond, we can scale faster, smarter, and with intention. My wish is to collapse time: to skip the avoidable missteps and accelerate what really matters.
