Launch Date: October 2025
Geography: Atlanta, Georgia
Founders:
2026 Full Year Projected Revenue: $2M - $5M
Primary Category: Skincare
Other Category: Wellness
Funding: Self-Funded
Primary Distribution Channel: Prestige
Other Distribution Channels:
Key Retail Partners:
2026 Projected Offline Distribution Points: 650
By the Beach Sun Care is a sensorial SPF brand that transforms sun protection into an indulgent daily ritual. We've reimagined the SPF experience with stunning creams and dry oils that not only safeguard your skin but immerse you in the intoxicating essence of sun-soaked days by the beach.
Infused with luxurious textures, luminous finishes, and transportive scents, each formula is designed to elevate the ritual of suncare—making it something you crave, not just a necessity. Whether basking under golden rays or strolling along the shore at sunset, By the Beach delivers effortless protection, skin loving ingredients, and a sensory escape with every application.
Our aim is to turn sun protection into a luxurious self-care moment you’ll want to reapply at all times of year. What sets this product apart is how effortlessly it combines effective protection with a sensorial experience. By the Beach is more than SPF; it's a state of mind.
Insights: Andrew Glass, Co-Founder
Why now and why you?
We have worked together for the last 12 years. Jessica’s expertise has been in the travel retail space working with brands as a consultant looking at global spend in international airports, cruise ships, and airlines. I have always been in the beauty space, and we have worked across many brands together. We always wanted to start a brand together and felt like this is the perfect time. Jessica has moved to America to live in NYC to work on By the Beach, and we think our USP of where fragrance meets suncare is ideal for customers’ needs today and in the future. Our aim is to change the perception of using sunscreen as a chore and to turn it into a delicious experience through scent and nutritious ingredients.
We are extremely proud of how we have scaled and secured some extremely exciting wins in our first year, which has included prelaunching By the Beach with a 150,000-unit order, being listed by Ulta Beauty as our first retailer, and then securing retail listings with Nordstrom, Anthropologie, Amazon, luxury cruise ships, airports in major hubs such as London and Atlanta, and confirming a big nationwide launch late this summer with a retailer of our dreams.
What fuels your competitive advantage?
I have launched beauty brands, which certainly helps when dealing with logistics, manufacturing, and knowing how to work across many retailers with various systems. We prelaunched with over 150,000 units, so we knew that we had a good start to the business. We are self-funded, which means we can make swift decisions and be agile when needed. We have immediately launched with domestic retail as well as travel retail, including cruise ships and airports. This gives us a strong advantage to speak to lots of customers from around the world and to have the ability for people to test the product in-store when they have time and can discover each scent. The packaging and branding for By the Beach speaks for itself. It is playful, nostalgic, and perfect for a variety of ages.
What’s your proudest accomplishment to date?
We are incredibly proud that out of the 150,000 people that received our product, we got fantastic reviews and repeat purchases. The most important side of the business for us is that the customer enjoys the product and wants to buy it again! Launching with Ulta Beauty was a dream come true, and the team are a joy to work with and have been so supportive. We are so excited to see our products with our favorite cruise lines and are very proud to have been selected for the inaugural launch on Legend of the Seas this July. We also think it is important to give back so we are very proud to support Beauty Holiday, which is an incredible initiative to help empower women and families facing hardship, started by beauty legend Lindsay Peragallo.
What is the one thing you wish someone had told you?
Partnership is core to business success and having a partner that you trust. We feel very lucky that we always manage to have a laugh and enjoy the process through the ups and downs. It is so important to partner with someone who you trust, have huge confidence in, have complementary skill sets, and you can make on-the-spot decisions together.
What would you tell your past self before starting this journey?
Always remember that there is a solution. It is all about timing. This is going to be a long ride, so always try and enjoy it through the ups and downs. We are grateful to have amazing family and friends. You need a village, and we are very grateful for all the support from our community.
What does success look like in the next 3-5 years?
We would like By the Beach to be the go-to skincare SPF for daily use. We would love to grow and continue to partner with our current retailers and grow our footprint in America as well as globally. We have our sights set on South America, UAE, UK, and EU. We are excited to grow our team and see what shining stars will join us on our journey. We are excited to add to our advisory community and have a secret wish list of people that we would love to join us on this ride! We will continue to innovate with new product launches while ensuring our current bestsellers remain core. We would love to continue our support with Beauty Holiday and to continue to help women and families that don’t always have access to beauty products.
What's one industry trend that is overhyped, and what's being overlooked?
We think affordable, daily SPF is an essential part of your daily routine all year round, and this can sometimes be overlooked. We believe that products targeted at teens that are expensive and often full of ingredients that are for someone who is older might be too overhyped for such young skin.
How do you think the industry needs to evolve?
We would love there to be more opportunity for retail entertainment in-store. We have so many ideas for great experiences for customers and staff, and we would love to see how these ideas can be activated quickly so that we can test and learn faster. We think that there is an opportunity for brands to work together to enhance cross-category sales to encourage partnership and ultimately more sales and opportunities.
If you could wave a magic wand, what one wish would you make for your business?
We already feel like there has been some kind of magic sprinkled on By the Beach! We are so grateful for everything that has happened to date, including being selected for Beauty Matter 2026 NEXT50 brand! We hope this magic continues so that we can continue to have success where we are as well as grow. We are so grateful for the opportunities and would like to increase our retail footprint, create meaningful partnerships, and continue to innovate through product and retail experience.
