Launch Date: May 2026
Geography: Princeton, New Jersey
Founders:
2026 Full Year Projected Revenue: $2M - $5M, according to industry estimates
Primary Category: Bodycare
Funding: Venture Capital
Primary Distribution Channel: DTC
Other Distribution Channels:
Key Retail Partner: Amazon
Dewsy was born from a simple realization: for decades, scientific innovation has transformed how we care for our faces—yet the rest of our skin has been left behind.
As CEO and co-founder of Dewsy, Kathy Widmer knows this truth intimately. After 2+ decades leading some of the world’s most recognized skincare brands, she had access to the most advanced science in facial care. Through years of diligent care, her facial skin has remained remarkably healthy. But as she noticed the toll of time on her neck, chest, hands, and arms—the 95% of overlooked skin—she saw a powerful opportunity for change.
Once Kathy committed to pursuing this mission, she reached out to her longtime friend and colleague, Barry Bruno. Barry is a seasoned leader in consumer packaged goods and skincare, and as Dewsy’s co-founder and the driver of the brand’s commercial engine, Barry brings the strategic expertise and growth acumen to turn vision into lasting impact.
Dewsy brings the rigor, efficacy, and innovation once reserved for facial skincare to the body. Each formula is powered by science and designed to moisturize, actively renew, strengthen, and protect the skin—so that it looks as healthy and beautiful as it feels.
Insights: Kathy Widmer, Co-Founder + CEO
Why now and why you?
Actually, I wish I had done this long ago. The experience and knowledge I gained in corporate beauty and self-care provides a great foundation for Dewsy, and I have long been very motivated to change bodycare. While the industry has poured virtually all their energy into facial care, bodycare has taken a back seat. I knew I was in a position to change that. I have talented and dedicated teammates to help me raise the bar for bodycare and it’s about time.
What fuels your competitive advantage?
Our people, our products and our price. This is the first time I've truly had the freedom to build from scratch a team of amazing professionals whom I know, trust, and enjoy partnering with. There's nothing they can't do and they keep it fun.
Our products are painstakingly developed to work harder for the women (and men!) who use them. These are not generic drugstore lotions. They are formulated using proven face-grade ingredients at levels that truly improve your skin, and they are delivered through proprietary Mini-Molecule Technology that uses sound waves to reduce molecule size and get actives where they're needed most.
One of the reasons you rarely see true face-grade science in body products is the expense of great active ingredients multiplied by the amount used on your body compared to your face. Other brands who have done it at truly clinical levels are priced outside of everyday affordability. Dewsy is aimed at price points that make it affordable to take care of your body the way you take care of your face—every day.
What’s your proudest accomplishment to date?
We're finally in the market! There's nothing quite like seeing a product you've developed from scratch actually find its way into the hands of women and men who have heard your story and believe you're worth a try. We are grateful for each and every purchase.
What is the one thing you wish someone had told you?
That startup businesses are both terrific and terrifying! It’s an act of pure will to successfully get a product to market. For every milestone achieved, there are five ways you can stub your toe. We’re fortunate at Dewsy to have lots of industry and business experience to rely on to get us successfully through the inevitable bumps in the road.
What would you tell your past self before starting this journey?
Go for it! After decades on the corporate side of this industry, I wish I knew 10 years ago what I know now—just how fun and fulfilling it would be to take those years of experience and build something meaningful that truly addresses an obvious gap in skincare.
What does success look like in the next 3-5 years?
Success is when Dewsy has played a key role in changing expectations for bodycare. When you think about it, our facial skin often gets VIP treatment while the other 95% of our skin typically gets generic lotion. I can personally attest to the difference in the quality of care I’ve given my face in contrast to my body, and it shows. At Dewsy we want to change that.
What's one industry trend that is overhyped, and what's being overlooked?
There are great products and experiences developed by this industry. Products that enhance confidence and give us the tools to enjoy self-care rituals that honor and care for the bodies we were born with. It’s a privilege for beauty brands to serve and delight consumers, but the relevance of the industry depends on credible products that actually make a difference, and there are too many products that fall short. Consumers are savvy and well-versed in skincare science. That’s why we’ve developed Dewsy with proven ingredients at clinical levels—not pixie dust.
How do you think the industry needs to evolve?
There is a great evolution happening in the industry in which legacy brands compete for relevance with new brands like Dewsy. Product awareness and trial has been democratized and is no longer controlled by a handful of brands. Brands that will succeed in this environment are those that truly innovate, that solve real problems and fully earn their place in daily self-care rituals. It’s a wonderful evolution for consumers and a wake-up call for traditional beauty and self-care brands.
If you could wave a magic wand, what one wish would you make for your business?
That we, as a team at Dewsy, make a positive difference in bodycare and that we have fun making it happen!
