Cathay Capital has taken a minority stake in the 15-year-old niche fragrance Juliette Has a Gun.
WHO: The Paris-based niche perfume label Juliette has a Gun was founded in 2005 by Romano Ricci, a great-grandson of Nina Ricci, with a vision goal to create “something closer to women’s daily lives”. The brand is sold in 42 countries in more than 2,000 doors.
Cathay Capital invests in companies at all stages of development in North America, Asia, Europe, and Africa. The investment fund was founded in 2007, and it manages nearly $4 billion in assets.
WHY: The capital will be used to accelerate that brand’s direct-to-consumer channel and accelerate its international development with a focus on China.
IN THEIR OWN WORDS: Romano Ricci, the founder of Juliette has a Gun: “We are convinced of the potential of our brand as one of the rare independent perfume makers. Using an omnichannel marketing strategy to build the personalized service and experience that the younger generation of consumers need in the new era is key. Cathay Capital, with its experienced investment team, in-depth local consumer market know-how, and global ecosystem of partners, is the perfect match to accompany us as we grow, to support our vision, and to seize strategic opportunities in Asia and worldwide.”
Lanchun Duan, Managing Partner of Cathay Capital: “With the rise of a new generation, Chinese consumers’ attitudes towards perfume have made a 180-degree turn. From rarely using perfume to buying all kinds of high-end perfumes and obsessing over niche fragrances, perfume consumption has become a habit for today’s young consumers, and Juliette has a gun is the one with the most tone and personality.”
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