The French niche fragrance brand Les Eaux Primordiales raised €5 million off a year of record results to fuel international expansion.
WHO: Founded by Arnaud Poulain in 2015, Les Eaux Primordiales is built on the foundations of traditional perfumery. The brand is vertically integrated, relying on its own production with manufacturing set up on a 14-hectare estate renamed Domaine Primordia.
IN THEIR OWN WORDS: "The company was able to grow quickly and smoothly thanks to renewed financial strength reinforced by a capital increase of €5 million conducted with its historical partners," Les Eaux Primordiales said in a statement.
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