Niche luxury fragrance house Fueguia 1833 received a substantial equity investment from Ilwaddi WLL, an investor based in the Middle East.
WHO: Founded in 2010 by Argentina-born botanist Julian Bedel, Fueguia 1833 has developed a unique concept in the universe of high-end perfumery, synonymous with craftsmanship, innovation, scarcity, and sustainability. Originally sourcing its inspiration from the virgin territories of Patagonia, Julian Bedel uses the most precious and rare natural materials, often handled for the first time in perfumery, and applying innovative techniques to create exclusive olfactory symphonies. Fueguia is vertically integrated and responsible for every step of the manufacturing process, from the meticulous search for the botanical ingredients to the production of essences and the creation of final products in the company’s own laboratory in Milan, Italy.
WHY: Fueguia will utilize the resources from the investor partnership to accelerate the development of the business’ distribution network globally, both online and offline, as well as to continue expanding the product portfolio and the company’s proprietary in-house manufacturing capabilities.
IN THEIR OWN WORDS: “I’m remaining in control, which is a key aspect of this transaction because I can still continue my vision of research and expansion, this is still my company,” Bedel confirmed to WWD.
“The fund will be supporting the expansion of the team, the opening of new locations and especially the ingredients’ production and plants research, because we’re investing heavily in a lot of technology that is more associated with pharmaceutical [businesses] for the extraction from plants and for the separation of the aromatic molecules to use as actives in our products,” Bedel said.
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