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NICHE FRAGRANCE FUEGUIA 1833 GETS EQUITY INVESTMENT

Published March 15, 2021
Published March 15, 2021
via Fueguia 1833

Niche luxury fragrance house Fueguia 1833 received a substantial equity investment from Ilwaddi WLL, an investor based in the Middle East.

WHO: Founded in 2010 by Argentina-born botanist Julian Bedel, Fueguia 1833 has developed a unique concept in the universe of high-end perfumery, synonymous with craftsmanship, innovation, scarcity, and sustainability. Originally sourcing its inspiration from the virgin territories of Patagonia, Julian Bedel uses the most precious and rare natural materials, often handled for the first time in perfumery, and applying innovative techniques to create exclusive olfactory symphonies. Fueguia is vertically integrated and responsible for every step of the manufacturing process, from the meticulous search for the botanical ingredients to the production of essences and the creation of final products in the company’s own laboratory in Milan, Italy.

WHY: Fueguia will utilize the resources from the investor partnership to accelerate the development of the business’ distribution network globally, both online and offline, as well as to continue expanding the product portfolio and the company’s proprietary in-house manufacturing capabilities.

IN THEIR OWN WORDS: “I’m remaining in control, which is a key aspect of this transaction because I can still continue my vision of research and expansion, this is still my company,” Bedel confirmed to WWD.

“The fund will be supporting the expansion of the team, the opening of new locations and especially the ingredients’ production and plants research, because we’re investing heavily in a lot of technology that is more associated with pharmaceutical [businesses] for the extraction from plants and for the separation of the aromatic molecules to use as actives in our products,” Bedel said.

DETAILS:

  • Fueguia 1833 received a substantial equity investment by Ilwaddi WLL, an investor based in the Middle East.
  • Julian Bedel will retain ownership, but the financial terms of the deal were not disclosed.
  • Distribution for the brand has been focused on select perfumeries and concept stores in addition to the business’s branded stores in Milan, London, New York, Buenos Aires, and in José Ignacio, in Uruguay.
  • In April Fueguia 1833 will open a store in Tokyo’s Ginza, adding to an existing unit in the Rappongi district. Later in 2021 the brand will expand in the Middle East, starting with launching a unit in Doha.
  • Ohana & Co. acted as exclusive financial advisor to Fueguia 1833 and Chiomenti served as legal counsel. Alvarium CoRe Partners acted as financial advisor and Legance and Proskauer served as legal advisors to Ilwaddi.
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