Niche perfume brand Matière Première closed 1.3 million euros in funding to help accelerate its development.

WHO: Matière Première, which translates into “Raw Material,” was launched in 2019 with six fragrances by seventh-generation perfumer-creator Aurélien Guichard. Each fragrance is created to highlight the natural ingredients in the formula and produced using sustainable practices. The brand has launched the seventh scent, distributed in 15 countries, including Germany, Belgium, Italy, Ukraine, the United Arab Emirates, and South Africa.

DETAILS:

• Niche perfume brand Matière Première closed 1.3 million euros in funding from 10 international investors representing 17 percent of Matière Première’s capital.
• Matière Première’s parent company is Fragrance Designer, founded in 2017 by three fragrance industry executives, including Guichard, Caius von Knorring, who is Matière Premiere’s Chief Executive Officer, and Cédric Meiffret.
• Expansion in Asia and North America is planned for 2021.