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Nudestix Lands Investment from Model Olivia Ponton

March 21, 2022
March 21, 2022
Nudestix

Olivia Ponton joins the Nudestix roster of diverse celebrity investors and talent collaborators including Hilary Duff, Chelsea Handler, Mary Phillips, Allana Davison, Sonjdra Deluxe, Kaiser Coby and more.

WHO: Nudestix was founded in 2014 by beauty industry veteran and chemical engineer Jenny Frankel and her two daughters and co-founders Taylor and Ally. The idea was a "less is more" approach to beauty in the form of on-the-go makeup sticks that create the ultimate fresh-faced, nude look. The product can be smudged on with fingers instead of meticulously applied with brushes to create quick and easy nude looks for all faces.

Olivia Ponton is a Florida native who shot to fame in 2020, shortly after signing to Wilhelmina Models NYC. At 19 years old, she has now grown her global audience to over 11 million followers across her social media platforms. After publicly coming out as a member of the LGBTQ+ community in 2021, Olivia looks to inspire others in the community to feel confident in revealing who they are. With her mega-influence, Olivia aims to use her platforms to raise awareness about the topics that are most meaningful to her, including ocean conservation, poverty, LGBTQ+ rights and suicide prevention, and animal rescue work.

WHY: Nudestix and Olivia Ponton will work to positively impact the beauty community to make conscious choices within their makeup and skincare routines with products that support the healthiest versions of themselves as well as the health of our planet.

IN THEIR OWN WORDS: Nudestix founder and CEO Jenny Frankel notes, "Olivia is authentically connected to her audience, confidently owns her identity, and is a proud advocate for the LGBTQ+ community. She is everything that embodies the Nudestix 'Nude Truth,' inspiring everyone she reaches to feel good in their own skin, inside and out. As a brand that strongly values our impact on both our community and our planet, the synergy with Olivia is undeniable as she is the true personification of our beliefs."

DETAILS: 

  • Olivia Ponton made an investment in Nudestix.
  • Ponton will launch her own custom product with the brand this spring, a new shade of best-selling Nudies Bloom in the shade Sweet Cheeks.
  • In 2019 Hilary Duff, Chelsea Handler, and a group of investors joined Alliance Consumer Growth, a private equity firm that invested in Nudestix in 2015.
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