HGGC-backed Nutraceutical Corporation has shuttered Aubrey Organics after more than 50 years in business.
WHO: Aubrey Organics is an all-natural skin and beauty product manufacturer originally founded by Aubrey Hampton, an organic chemist, in 1967, launching two products Relax-R-Bath and GPB Glycogen Protein Balancing Conditioner. From these humble beginnings selling a couple of products, Aubrey Organics pioneers the organic beauty category and is a staple in the natural grocery channel.
Founded in 1993, Nutraceutical is a family of diverse companies working together from locations around the world providing a wide selection of natural health products and nutritional supplements that they proudly stand behind. Known in the industry as a "vertically integrated" company, the company owns beauty and personal care brands Aubrey Organics, Heritage Store, Life-flo, and Theraneem Naturals.
WHY: Nutraceutical did not provide an explanation for shuttering Aubrey Organics, but experts opined the brands did not evolve to remain relevant in an increasing competitive category.
IN THEIR OWN WORDS: "It is with gratitude to our customers that we announce the closing of the Aubrey brand," a letter on the Aubrey website states. "Additionally, we have two sister brands—Heritage Store and Life-flo—that may have products suited for your needs. We recommend checking them out, and if you have any follow-up questions please don't hesitate to reach out."
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