Oddity, the owner of Il Makiage and SpoiledChild, raised its 2025 financial forecast following its strong first-quarter results with net revenue of $268 million, up 27% year over year, and adjusted EBITDA of $52 million.

“Our Q125 results exceeded our expectations across all metrics and allow us to raise our full year outlook. We delivered an outstanding result for our biggest quarter of the year, setting us up to overdeliver on our financial algorithm in 2025,” said Oran Holtzman, Oddity co-founder and CEO. “The beauty industry continues to transform, as we said it would, with consumers moving online and towards high performance products, in our view. The structural changes in the industry, including the growth of online, are only strengthening as the store model is less suited for the current environment. It only makes our opportunity bigger.”

“Our early and aggressive investments in this transformation allow us to sustain a powerful financial model, to beat our guidance, and to once again raise our full year outlook as we have done in the past 8 quarters since our IPO,” Holtzman continued. “Our DNA, business model, and strong performance allow us to play full offense in times like today.”

Based on the robust Q1 results and a strong start to Q2, Oddity has raised its full-year 2025 guidance across all key metrics. For Q2 2025, Oddity expects net revenue between $235 million and $239 million (22%-24% growth year over year) and adjusted EBITDA between $65 million and $68 million.

“We are pleased with our financial results for the first quarter, which beat our guidance across revenue, gross margin, adjusted EBITDA, and adjusted EPS,” said Lindsay Drucker Mann, Oddity Global CFO. “These excellent Q125 results, combined with a strong start to Q2, our sustained high repeat rates, the resilience of our category, and our agile business model allow us to continue investing in our growth while raising our full year outlook.”

Despite potential tariff and trade policy headwinds, Oddity management considers these impacts manageable and expects cost efficiencies to offset them. The company maintains confidence in achieving its "20/20 algorithm" goal of 20% revenue growth with 20% EBITDA margins in 2025.