Straight off the acquisition of supplement and collagen broth brand Atelier Nubio, Oh My Cream snaps up Naturisimo.WHO: Naturisimo was founded in 2008 by Robert and Sophie Wills as an online destination for the conscious beauty lover with an assortment of beauty and well-being brands that are results-driven and focus on people, animals, or the planet.Oh My Cream was launched in 2013 by Juliette Lévy Cohen as a multi-brand beauty concept / store featuring premium and clean labels. The retailer has a footprint of 35 stores that offer treatments in addition to selling products from 100 brands and its own private-label skincare brand. Oh My Cream's brick-and-mortar sales represent 65% of sales, while owned brands generate roughly 20% of the business.WHY: The acquisition of Naturisimo establishes Oh My Cream as the leading destination for clean beauty in the UK and is part of its overarching expansion strategy. The French retailer remains open to future M&A deals, especially in skincare and makeup. IN THEIR OWN WORDS: “We plan on having the same level of service, loyalty program, free shipping, brand offering—because we have a lot of brands in common with Naturisimo,” Juliette Lévy, founder and CEO of Oh My Cream, told WWD.“Naturisimo has always stood for clean, conscious beauty and a customer-first approach—values we believe are deeply aligned with Oh My Cream’s philosophy,” Robert and Sophie Wills said in a statement. “As we pass the baton, we’re proud of the community we’ve built and confident that our customer will continue to discover products they love in a thoughtfully curated, expert-led environment.