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OLLY NUTRITION ACQUIRED BY UNILEVER

April 22, 2019
April 22, 2019
Unilever

Announcing the acquisition of Olly Nutrition, Unilever makes its second investment in the nutritional supplement category that is projected to reach USD 7.64 billion by 2025. In 2018 they made a majority investment in Italian personal car and nutritional supplement maker Equilibra.

WHO: San Francisco-based Olly Nutrition was co-founded in 2014 and established as a B Corp by Eric Ryan, who also previously co-founded home and personal care products company method. The brand is known for its gummy vitamins and supplements, and also sells protein powders and snack bars. The brand is distributed at Target, Sephora, Walmart, Walgreens, CVS, and Amazon, among others.

Dutch conglomerate Unilever PLC was incorporated on June 21, 1894. The company’s segments include personal care, foods, home care, and refreshments. The company operates in more than 100 countries, selling its products in more than 190 countries. Unilever owns more than 400 brands including 11 “billion-dollar brands.”

IN THEIR OWN WORDS: “We are delighted to welcome Olly Nutrition to our portfolio of brands. Olly is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements our businesses in Beauty & Personal Care and Foods & Refreshment. Olly’s focus on making nutrition delightfully easy aligns closely with Unilever values and our continued commitment to improving people’s wellbeing,” said Amanda Sourry, President of Unilever North America.

Eric Ryan, co-founder of Olly, said “We are thrilled to work with Unilever to grow the Olly brand and amplify our mission, culture and commitment to helping people feel happy inside out.”

DETAILS:

  • Terms of the deal were not disclosed.
  • Olly will continue to be based in San Francisco and managed by Eric Ryan, who will assume the role of Chief Growth Officer, exploring further opportunities in the health and well-being area; and Gerry Chesser, current COO of Olly, who will take on the role of CEO of Olly.
  • The acquisition is subject to regulatory approvals and customary closing conditions.
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