Key Takeaways:While Colorescience pioneered the brush-on sunscreen category, its “blooms as you blend” liquid Face Shield Flex SPF 50 is now the brand’s top SKU.Social media outreach to derms and estheticians bolsters the brand’s rep for high-performance, post-procedure products and luring younger customers.Cited by Kline Market Research as the fastest-growing professional brand last year, Colorescience hopes to retain that title in 2025.   No matter the size of the brand or the product sector it sits in, doubling revenue in the space of two years is a huge achievement in the massively competitive, highly over-saturated beauty arena. And as Colorescience tracks toward $100M in 2025, the 25-year-old brand, famous for its iconic Brush-On Shield SPF 50 mineral sunscreen, has every right to give a shout-out to its success. After all, when a mature brand pivots from its bread and butter and develops a second breakout star (we’re looking at you, Face Shield Flex SPF 50), nails it on Amazon, and lures-in Gen Z on social, somebody is doing something right. Headquartered in Carlsbad, California, Colorescience was founded in 2000 by entrepreneur and product developer Diane Ranger, who is widely credited with launching the mineral makeup category via Bare Escentuals, her first brand. Colorescience was acquired in 2012 by SkinMedica, then the fastest-growing professional brand, and was in turn scooped-up by Allergan in 2012. After Allergan entered the equation, Colorescience’s executive team, with the help of early SkinMedica investors, spun the brand back off.