The tech-driven oral care start-up Proclaim raised an oversubscribed $15 million in Series B funding to commercialize its Custom-Jet Oral Health System. The round was led by Khosla Ventures and Global Asset Capital.
WHO: Founded in 2017, Proclaim sits at the intersection of personalization, preventative, and precision health solutions. The company has developed an at-home oral care device called the Custom-Jet Oral Health System, which looks like a scuba diver’s mouthpiece, 3D-printed to fit an individual’s mouth and connected to a hydro station that pulses 60 jets of water into the mouth in seven seconds. Proclaim states that its system is clinically proven to be 10 times more effective in reducing gum bleeding, nearly 13 times more effective in reducing gum inflammation, and almost eight times more effective in reducing plaque buildup compared to daily brushing and string flossing. Shipping by the end of September, Proclaim is available to preorder for $899.
WHY: This investment provides the capital necessary to commercialize Proclaim by driving awareness and education among dental professionals and consumers.
IN THEIR OWN WORDS: “Consumers are looking for personalization, preventative health, precision health, all these things that are kind of burgeoning, and we’re right in the epicenter of that in a sector that’s pretty dusty. There’s not a lot that’s been done to revolutionize oral care and oral health,” says Proclaim’s CEO Heberto Calves. “If you step back and take a look at it, it’s some form of brushes, picks, and strings is how we’ve been taking care of our mouths for thousands of years.”
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