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OrangeTwist Merges with Illuminate Face & Body Bar

July 3, 2019
July 3, 2019
Illuminate Face & Body Bar

OrangeTwist announced a merger with Illuminate Face & Body Bar, expanding their footprint in Southern California and Las Vegas.

WHO: Illuminate Face & Body Bar is a luxury medical spa that offers the latest non-surgical face and body treatments, skincare, and wellness offerings such as meditation, aromatherapy, and vitamin therapy. The business has six West Coast locations in Brentwood, Calabasas, Irvine, Newport Beach, Santa Clara, and Las Vegas.

OrangeTwist is a network of aesthetic treatment shops for people who want to look and feel their best. Their mission is to bring the latest in non-invasive treatments for body, face, and skin into the busy routines of people everywhere. OrangeTwist is one of the largest providers of CoolSculpting treatments, with four CoolSculpting machines per location.

IN THEIR OWN WORDS: "The OrangeTwist experience is differentiated by combining beautiful facilities, curated treatments that are overseen by Board Certified Plastic Surgeons and convenience. We've become a top brand in the category because our consumers have come to expect only the best—we are obsessed with making people look and feel their best," stated Clint Carnell, OrangeTwist co-founder and Chairman. "Illuminate shares that same commitment to the consumer experience."

When I founded Illuminate, I envisioned a wellness concept that combined medical innovation and natural beauty to bring clients long-lasting results and confidence," noted Jeff Seery, co-founder and CEO of Illuminate Face & Body Bar. "With this merger, we can continue to expand this concept nationwide.

DETAILS:

  • Mr. Seery will remain as an executive with OrangeTwist, working closely with the team.
  • The current Chief Operating Officer, Denise Keeler, will become the Chief Commercial Officer of the organization.
  • OrangeTwist co-founder W. Grant Stevens, MD, FACS, a plastic surgeon board certified by the American Board of Plastic Surgery, will remain Chief Medical Officer of the organization. 
  • Joining him at the organization will be Francis R. Palmer III, MD, a facial and reconstructive plastic surgeon.
  • All Illuminate Face & Body Bar locations will be fully branded as OrangeTwist locations by July 2019.
  • OrangeTwist announced a partnership with Sephora early in 2019, where the two brands will open up joint locations in Southern California beginning this year.
  • The Illuminate Face & Body Bar and the Sephora partnerships will contribute to an estimated 150% year-over-year revenue growth for the company.
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