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PAI LANDS $9 MILLION INVESTMENT FROM COURTIN-CLARINS FAMILY

April 14, 2021
April 14, 2021
Pai Skincare

UK-based clean skincare brand Pai raised a Series B investment round of $9 million from Famille C Venture, the private investment firm of the Courtin-Clarins family.

WHO: Sarah Brown founded Pai Skincare in 2007 as a solution to her own skin condition and with a mission to empower women to take back control of their sensitive skin. The brand is certified organic, vegan, and cruelty-free, with a commitment to transparency and sustainability.

WHY: Capital will be used to scale the business in its three core markets: the UK, France, and the US. The brand has built a vertically integrated supply chain with a 12,000-square-foot office in West London housing a corporate office, a lab, and an existing manufacturing facility. The new funding will be used to build a 37,000-square-foot lab and manufacturing facility over the next 12 months, which will allow the brand to grow product output by about 900%.

IN THEIR OWN WORDS: “We’re in 1,200 doors and over 30 countries,” Brown said. “There’s no ambition in the next year to enter new markets. We have plenty of work to do where we are. This is about future-proofing our business and future-proofing our vertical integration model.”

“Sarah founded a company with a highly original model and fantastic potential. I am convinced Pai has a role to play and a key-value proposal, which perfectly fits with new customers’ expectations,” said Prisca Courtin-Clarins, Famille C Venture founder and CEO.

DETAILS:

  • Pai skincare raised a Series B investment round of $9 million from Famille C Venture, the private investment firm of the Courtin-Clarins family.
  • Pai has raised approximately $12 million in funding to date.
  • Sarah Brown, the brand founder and Chief Executive Officer, maintains a majority stake in the business.
  • Glossy reported the brand’s sales were $12 million in 2020, with approximately 65% of sales coming from wholesale and 35% DTC.
  • In May 2017 the business secured £3.45 million ($4.5 million) in a Series A investment led by Luxembourg-based Cap Invest.
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