Known for its "skinclusive" approach to acne with targeted, effective skincare solutions, Peace Out Skincare has closed its first outside investment. The $20 million funding round by 5th Century Partners will accelerate the next phase of growth.
WHO: Enrico Frezza founded Peace Out Skincare in 2017. Frustrated with breakouts and products that did not offer the relief promised, he set out to create solutions that truly worked. Peace Out Skincare products are effective, easy one-step solutions that combine active ingredients with innovative technology. Frezza has continued to innovate, leading Peace Out Skincare's growth from a disruptive acne brand to a multigenerational skincare brand offering 12 skincare products, two of which are patented and five others patent pending. Just this year, Peace Out Skincare became a fully clean brand and launched on Amazon.com to continue to expand distribution.
5th Century Partners is a purpose-driven private investment firm that believes financial success drives economic and social advancement. The firm partners with founders and operators of growing middle-market companies that share its commitment to transform the future of business. 5th Century Partners works alongside its portfolio companies to maximize their potential, which the firm believes in turn can lead to outsized impact for diverse stakeholders.
WHY: This investment will help fund the brand's ambitions as it expands domestically and internationally, rolls out new products, ramps up operations and marketing spend and makes key hires.
IN THEIR OWN WORDS: "We are so excited to partner with 5th Century Partners which shares our social values and core ethos to help us realize Peace Out's bright future," said Enrico Frezza, founder and CEO of Peace Out Skincare. "This investment will enable us to expand Peace Out domestically and globally, while significantly growing our product offering. Additionally, we will drive stronger marketing and engagement campaigns while providing clean, fun and effective easy-to-use skincare solutions to our customers. We are looking forward to 5th Century Partners' ongoing insight and support as we continue to champion skinclusive skincare around the world."
"Our collaboration with Peace Out is driven by our shared passion to create positive impact for communities as well as Peace Out's emphasis on inclusion, which aligns with 5th Century Partners' belief that diversity is a core tenet of financial success," said Catie Bennett, Managing Director at 5th Century Partners. "Peace Out is a rapidly growing business that delivers superior products, and we look forward to partnering with the team to expand on the incredible momentum they have built over the last five years."
TRIBE DYNAMICS EMV: An innovative skincare brand offering a range of targeted products, Peace Out Skincare netted $3.2MM EMV in Q4, a 90% QoQ jump. A healthy portion of the brand’s total stemmed from its #SpotTheDot campaign, which saw participants tout the healing and concealing power of Peace Out’s Acne Day Dots. Across TikTok and Instagram, influencers like Tabitha Swatosh (@tabithaswatosh) and Erin Dugan Jurchak (@erinduges) shared their positive results in branded posts, inspiring $568.2K EMV for #SpotTheDot, all of which came in December. Thanks in large part to this successful cross-platform campaign, Peace Out Skincare managed to achieve EMV growth despite QoQ downturns in its community size (601 creators, 11% QoQ decline) and content volume (1.4K posts, 3% QoQ decline). A whopping 115% QoQ surge in the brand’s potency ($5.3K EMV per creator) helped make up the difference.
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