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Published November 2, 2020
Published November 2, 2020

Perch, a technology-driven commerce company that acquires and operates top Amazon FBA businesses with winning products in their respective categories, closed $8 million in funding.

WHO: Perch is a technology-driven commerce company that acquires and operates Amazon FBA businesses with winning products in their respective categories. Perch seeks high-quality products and brands that have a steady history of strong customer reviews, are consistently one of the top three products within their category, and have the potential for expansion. Perch quickly evaluates opportunities, guaranteeing entrepreneurs a 48-hour response on their businesses’ fit with its model and valuation range, providing a fast and risk-free way to understand their company’s potential.

Led by an experienced team from companies that include Wayfair and Bain & Company, the business believes it can transform Amazon winners into global winners by leveraging a combination of technology, operational efficiencies, and business relationships. Through this acquisition strategy, Perch is building a collection of trusted products and brands that consumers can rely on when buying goods online.

WHY: Perch sees potential in the fragmented landscape of Amazon FBA products. Third-party Amazon FBA products make up more than 60 percent of all Amazon online sales, but many of the most successful entrepreneurs are looking for liquidity or don’t have the resources to take their products to the next level.

IN THEIR OWN WORDS: “We are excited to have raised this round, and are already at work acquiring top products in their respective categories,” said Chris Bell, CEO of Perch. “We are also looking forward to working with the teams at Spark Capital and Tectonic Ventures, firms that have a strong track record of success.”

“There is tremendous opportunity to use technology to create the next generation Consumer Products company,” said Alex Finkelstein, General Partner, Spark Capital. “The team at Perch is experienced and brings together the best possible combination of talent for this venture.”


  • Perch closed an $8 million funding round led by Spark Capital with participation from Tectonic Ventures.
  • Perch will use the funds to acquire category-leading products, build out its core team, and further invest in technology and infrastructure.
  • Alex Finkelstein, General Partner Spark Capital, will join Perch’s board as its first outside director.

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