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Perelel, the OB/GYN-Founded Women's Vitamin Company, Lands $4.7 Million Seed Round

July 25, 2022
July 25, 2022
Perelel

Perelel closed a $4.7 million seed round led by Unilever Ventures to reimagine reproductive health.

WHO: Launched in 2020 by Alex Taylor, Victoria Thain Gioia, and Dr. Banafsheh Bayati, Perelel is the first OB/GYN-founded vitamin company pioneering a new standard for supporting women at every stage of their reproductive life cycle. The subscription-based direct-to-consumer brand provides expertly formulated vitamins that deliver the right nutrients at the right time. The product assortment consists of Conception Support Pack, 1st Trimester Prenatal Pack, 2nd Trimester Prenatal Pack, 3rd Trimester Prenatal Pack, Mom Multi Support Pack, Women's Daily Vitamin Trio, Men's Multi Support Pack, as well as supplemental products. Every pack for each phase of the pregnancy journey is $48/month from pre-conception to the third trimester.

In addition to supplements, women become a part of the Perelel community with access to vetted, curated, medically reliable resources and an embedded support network. The company's board consists of other OB-GYNs, maternal-fetal medicine specialists, reproductive endocrinologists, dieticians, naturopathic doctors, and pediatricians.

WHY: This funding will be used for growth within new and existing channels, accelerate the rollout of new products, ramp up marketing initiatives, and expand recruitment efforts for new talent.

IN THEIR OWN WORDS: "We are proud to announce the close of our Seed round led by Unilever Ventures with additional investors including Willow Growth Partners," Victoria Thain Gioia, one of the company's founders, said on her LinkedIn page. "Our mission from day one has always been to create a world with more healthy, supported women and this means ensuring all women, everywhere have access to high quality healthcare."

"Women's health and research is a significantly underserved area that has tremendous potential for expansion and Perelel is pioneering a way to reimagine women's health with targeted nutrition," Rachel Harris, partner at Unilever Ventures, said. "Globally, women's health represents a market opportunity of over $40 billion, and we are committed, in partnership with Perelel, to investing in the whole woman and making an impact in a way women deserve."

DETAILS:

  • Perelel closed a $4.7 million seed round led by Unilever Ventures with participation by Willow Growth Partners. Other investors include Raissa Gerona, a chief brand officer of Revolve; Courtney Reum, founder of M13; Joan Nyugen, co-founder and CEO of Bumo; Julia Hunter, CEO of Jenni Kayne; and Ali Weiss, CMO of Glossier, as well as influencers Whitney Port; Aimee Song; Gaby Dalkin of What's Gaby Cooking; Marissa Hermer, restaurateur and owner of the Draycott, Olivetta, and Issima; and model Rocky Barnes.
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