Key Takeaways:Business of Fashion reported Perfumer H has landed fresh funding.Former Aesop leaders Michael O’Keeffe and Thomas Buisson are buying out Natura &Co’s stake.The brand will focus on strengthening its wholesale presence and international expansion.The UK niche fragrance brand founded by perfumer Lyn Harris has a new investor.WHO: Perfumer H is the British fragrance house created by perfumer Lyn Harris, a former Robertet perfumer who founded the London-based fragrance brand Miller Harris in the ’90s. She launched Perfumer H in 2015 with her husband Christophe Michel in an uncompromised desire to pioneer naturals back into perfumery and focus on circularity. The business operates 9 branded stores globally with plans to open an additional 3 across Asia and Europe in 2026. The brand is also sold at Lane Crawford, Ludwick Beck, Bergdorf Goodman, and Mecca, as well as independent perfumeries and lifestyle retailers. The brand will add Selfridges to its list of wholesalers in July.WHY: Perfumer H will use the investment to accelerate the brand's global expansion and the team.DETAILS:Perfumer H closed a £3.4 million ($4.5 million) investment from Elixir 1 Investment, led by former Aesop CEO Michael O'Keeffe and former Aesop GM Thomas Buisson.The investment replaces the previous minority stake held by Fable Investments (Natura &Co's venture arm).The investment marks O’Keeffe’s first since leaving Aesop in December of 2024.Brand co-founder and Chief Executive Christophe Michel told Business of Fashion that in 2025, the brand saw a 30% year-over-year revenue increase and is predicted to exceed $20 million in annual revenue by April 2026.