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Personal Care Brand Rael Closes $35 Million Series B

May 27, 2022
May 27, 2022
Rael

Rael, the holistic personal care brand based on Korean technology, has closed a $35 million series B funding round. Colopl Next led the round and Signite Partners also contributed.

WHO: Rael is made by women for all people who bleed. Founded by three Korean American women in Los Angeles, including CEO Yanghee Paik, in 2017, Rael empowers people to make healthier choices for their bodies through its safe and high-performance personal care products accessible to women around the world. Designed with natural and sustainable materials, Rael's products are manufactured with cutting-edge South Korean manufacturing technology. The brand launched with feminine care and sexual wellness, but has expanded to have a more holistic approach including skincare and body care.

WHY: The infusion of capital will be used for recruiting talent and funding distribution expansion. L'Oréal veteran Lauren Consiglio recently joined Rael as its president.

IN THEIR OWN WORDS: "We've been very impressed by Rael's growth trajectory and strong customer loyalty and believe they're poised for exceptional growth as an innovator and disruptor in the wellness space," said Jeffrey Lim, Managing Partner at Signite Partners. "We are excited to support Rael as it continues to scale its business and make holistic women's wellness a seamless and approachable experience for all women around the world."

"We started Rael with a mission to improve women's wellness by leveraging novel technology from Korea, bringing organic, high-performing, comfortable products to the marketplace. Now, five years later, the company has evolved greatly, but our commitment to bringing women cleaner and more effective personal care solutions throughout their hormonal cycle has stayed the same," said Yanghee Paik, CEO and co-founder of Rael. "We're excited that with this new capital and strategic investors, we'll be able to continue pushing the envelope in terms of product innovation to truly become a holistic wellness brand. We're also looking to amplify our marketing to reach more customers and support our retail expansion while maintaining our leadership on Amazon. Ultimately, we want to become a global household brand and believe our new investors will be very helpful in accelerating our global expansion, especially in Asia."

DETAILS:

  • Rael closed a $35 million series B led by Colopl Next, the venture capital arm of Colopl, with participation by Signite Partners, the corporate venture capital firm of Shinsegae Group, Aarden Partners, ST Capital, and existing investors including Mirae Asset and Unilever Ventures.
  • This round brings the total funding raised to $59 million since the company was founded in 2017. 
  • Rael is backed by Unilever Ventures, BAM Ventures, PGVC, Softbank Ventures Asia, and Atinum Partners, among others.
  • The brand has grown 8x over the past 3 years with WWD reporting that industry sources expect the brand to reach $100 million in sales for 2022.
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