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P&G Beauty Acquires Textured-Hair Brand Mielle Organics

January 12, 2023
January 12, 2023
Mielle Organics

P&G Beauty has acquired Mielle Organics, a Black-founded textured haircare brand rooted in natural ingredients, further expanding access to healthy hair products and services for Black women worldwide.

WHO: Founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014, Mielle Organics has become a leading brand for consumers with textured hair through innovative, technology-driven products, natural ingredients, and inspirational and educational content. The brand is sold in major mass retailers, including Walmart, Target, and CVS.

WHY: P&G's investment in Mielle Cares further expands its work in advancing gender and racial equity through award-winning platforms like My Black is Beautiful and Widen the Screen.

IN THEIR OWN WORDS: "From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses," said Monique Rodriguez, co-founder and CEO. "This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves."

"Today is a remarkable moment for our brand and for the climb of Black entrepreneurs everywhere as we collectively continue to break barriers and accelerate the opportunities for growth," added Ms. Rodriguez. "I am thrilled that we will make an even greater impact in how we give back to the community."

"We founded Mielle Cares to give back to our community who has been so instrumental in the success of Mielle," said Melvin Rodriguez, co-founder and Chief Operating Officer for Mielle Organics. "Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and Brown communities will become an even greater focus in the years ahead."

"This moment was made possible by our hardworking team, the visionaries who came before us, and the trust and partnership with investors like New Voices and Berkshire Partners," said Ms. Rodriguez. "Now we can pay it forward by continuing the cycle of investment and mentorship through Mielle Cares."

"Monique, Melvin and their entire team have done an incredible job building Mielle Organics into a leading hair care brand beloved by millions of Black women, and we're excited to help them continue their success," said Lela Coffey, Vice President of P&G's multicultural hair care business. "P&G Beauty's role will be to support the Mielle Organics team with what they need to achieve their vision—including increased access in Black and Brown communities and investing in research and innovation—while enabling the core tenets of their success to continue as they are today."

"P&G Beauty is a best-in-class organization, and we are excited that this partnership will bring additional resources so that Mielle can continue to serve our incredible customers with rapid innovation and greater reach in the community," Ms. Rodriguez said. "Melvin and I will continue to lead Mielle with the focus on excellence, customer commitment and integrity that have been the core of our brand since day one nearly nine years ago."

DETAILS:

  • P&G Beauty has acquired Mielle Organics. The companies didn't disclose the terms of the deal.
  • Mielle will continue to be led by Monique and Melvin Rodriguez, as Chief Executive Officer and Chief Operating Officer, respectively, and will operate as an independent subsidiary of P&G Beauty.
  • Berkshire Partners made a minority investment in 2021 when the company had sales estimated to be about $40 million in sales. 
  • Richelieu Dennis' New Voices Fund invested in Mielle in March 2020. 
  • Raymond James and William Blair & Company acted as financial advisors to Mielle.
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