Planity, the French SaaS platform for salon booking, recently raised a $50 million Series C round led by InfraVia Capital Partners, with existing investors Crédit Mutuel Innovation, Revaia, and Bpifrance’s Digital Venture fund also participating. This round brings the funding since launching in 2017 to $105 million.

WHO: Founded in 2017 by Antoine Puymirat and his partners Jérémy Queroy and Paul Vonderscher, Planity is a SaaS company that enables people to book online for free. The Planity platform seamlessly facilitates consumers’ ability to discover, book, and pay for beauty and wellness appointments via its marketplace. Salons can leverage Planity to manage their operations via its end-to-end SaaS solution. Unlike competitors, Planity doesn’t charge a commission on each sale but operates like a traditional SaaS product with a monthly subscription fee. The main product currently costs €69 per month.

WHY: This financing will accelerate Planity’s European expansion, the recruitment of 300 new employees, and support enhancement of its product through AI.

IN THEIR OWN WORDS: “After securing a leadership position in France and quickly establishing a significant presence in the German and Belgian markets, we will strive to replicate our national success there,” said Planity CEO and co-founder Antoine Puymirat.

Guillaume Santamaria, Partner at InfraVia Capital Partners, said, “The model developed by Planity was efficiently carried out in three countries and demonstrates a strong sector trend globally. The company’s leaders and their teams can therefore legitimately nurture great ambitions. We are thrilled to participate in the development of an innovative solution that transforms the daily lives of tens of thousands of professionals and millions of consumers.”

DETAILS:

• Planity raised a $50 million Series C round led by InfraVia Capital Partners, with existing investors Crédit Mutuel Innovation, Revaia, and Bpifrance’s Digital Venture fund also participating.
• This round brings the funding since launching in 2017 to $105 million.
• Planity currently supports 25% of hair and beauty salons across France and has gained significant and growing market positions in Germany and Belgium, securing the second position in those countries.
• According to the business, over 10 million hair and beauty appointments are booked every month via the platform across 40,000 establishments, resulting in an ARR of $40 million growing 60% in 2023. On the client side, Planity claims that salon partners can see up to a 16% increase in turnover within the first year of activation.
• In 2021, Planity raised €30 million in Series B funding. Gaia Capital Partners led the round with participation by Planity's current investors Crédit Mutuel Innovation, BPI Digital Venture, and the Eiffel Investment Group.
• In 2020, Planity raised 10 million euros in a Series A funding round led by Crédit Mutuel Innovation with participation by Alven, Eiffel Investment Group, and Bpifrance.
• In 2018, the platform raised €6 million from its historic investor, Alven, Fonds Ambition Numérique (Bpifrance), and Alto Invest.
• In 2017, Alven led a $1.5 million seed round in Planity alongside a number of relevant angels like the founders of KelDoc, PriceMatch, and eFounders.